Institutional research: online

YouTube

YouTube is a video sharing website, with the slogan 'Broadcast Yourself', this gives the general public a free option to show themselves and even make a career out of it. In 2005, YouTube was born, new to the world, giving people an opportunity to share, watch and upload new videos every day. The available content on the website consists of video clips, TV clips, music videos and other content such as video blogging, short original videos and educational videos. Large companies even use the site to show clips and full videos of their programmes, which include CBS, the BBC, Vevo and Hulu, these are part of the YouTube partnership programme. YouTube has helped people gain a career, from gamers to vloggers and musicians to presenters, meaning this would be a great site to use to advertise our new band, it's free to use and billions of people visit the site every day.

Itunes

Itunes is a media player, media library, online radio broadcaster and mobile device management application developed by Apple inc. It is used to play, download and organise digital audio and videos. Through the itunes store, users can purchase and download music, music videos, audiobooks, television shows, podcast, movies and movie rentals. Itunes is available on all digital products, such as phones, tablets and PC, this means it is easy to access and comes in the form of an app or website. This is another way artists get their music across to their target audience.

Amazon. com

Amazon.com inc. is an American electronic commence and cloud computing company. Amazon started as an online bookstore, then went on to sell more, such as DVDs, Blu-rays, CDs, video downloads/ streaming, clothing, video games, toys, etc. This can be found on all different platforms, from apple to android and pc too it is available on any digital product, they have even created their own electronic tablets, amazon kindle and amazon fire tablet. This means it is easy access to the consumer, however it is easy access to people without the tablet, for example its both an app and a website, just like itunes and youtube. Due to its easy access, artists and publishers can easily sell there own work to the public.

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