Planning: Advert drafts- group post

Planning: Digipak drafts

Planning: possible photograph for digipak

Emily Music video rough cut 3

Research: Digipak codes and conventions

My digipak must follow the codes and conventions so it has a better appeal to an audience. The main reason they are used is to advertise and show their work to the chosen target audience, so they need to follow a certain set of rules so it can sell the the consumer and make the band/ artist more well known. Digipaks can be sold at gigs, festivals and shows, where ever they perform there are always their digipak sold. 

All digipak includes the following information:

• Visual image/key to the production
• Band/artist name - allow audience to identify band/artist
• Album title - on main cover and along the spine
• Track list
• Basic background information of the band/artist
• (occasions reviews from companies e.g. NME, News Of The World etc...)

Front Panel - Main image, usually of the artist/band or something that iconic/symbolic of them. Name of artist and album (in big font, to catch audiences' attention).

Spine(s) - Names of artist/band and album, institution.

Back Panel - Usually track list, and printed on in contrasting colours so its readable.

Fold in Panel - Often a image of artist/band, however if its a long fold out, the fold in panel would be a continued from the Front and Back Panel.

Inside Panels - CD, maybe even a booklet. Often images of artist/band or something symbolic/iconic printed inside, behind the discs. There may also be information about the album and quotes by the artist/band written inside the digipak.

Colour Scheme - Usually reflects the mood of album or the genre of the tracks on the disc.

Planning: Editing on Final Cut Pro X

Planning: digipaks

 This is an example I have chosen which is very interesting and I feel it could help me when it comes to making my own. There is a wide range of colours and I feel that the black background used will be good for any genre of music and the style of it. 

Emily Music video rough cut 2

Target audience research- qualitative Focus group

We started creating our music video on Final Cut Pro X, by adding, synchronising and cutting the clips we filmed. The video is not fully finished, however we wanted to gain some feedback before carry on, about what would improve the music video. So we got a group of teenagers aged between 16 and 17, to help with us developing it further.

The questions we asked to the group were:

What do you think of the shots used?
Is there anything that you think we can improve on?

There responses were:

17 year old female: Likes the night shots and how we used the car headlights as lights and how they were some of the most effective shots.

16 year old male: Likes the cut aways to the group and giving it an actual story(narrative) and how he liked the beginning with one of the band members waking up and pressing the alarm because it worked well with the lyrics and how he was singing as he was waking up.

This comment was mentioned by another person in the group, along with the night shots being affective as well.

Research: Kerrang and Bauer media

Kerrang! is a UK-based magazine devoted to rock music, currently published by Hamburg based Bauer Media Group. It was first published on 6 June 1981 as a one-off supplement in the Sounds newspaper. Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted electric guitar,Kerrang! was initially devoted to the New Wave of British Heavy Metal and the rise of hard rock acts. In the early 2000s it became the best-selling British music newspaper.

I feel this magazine would be a great choice to distribute our advert and digipak, this is because it already has such a large audience base and will be seen by people in our target audience and by people who enjoy and like this genre. With Kerrang being on multiple platforms, for example Kerrang magazine, Kerrang radio, Kerrang.com and Kerrang TV, this means it gives a wide range of opportunities of it being advertised and with it being on so many digital platforms it appeals to the younger target audience. This is what we are trying to cater for and try and grab their attention when making our own advert and digipak. 

Planning: Storyboards for 2nd of November

Storyboard for filming on the 2nd of November.

Planning & Organisation: 2nd November- film schedule

This film schedule is for the 2nd of November, this shoot is to gain filming for performance shots.

Organisation

Travel - walked

Make up: Courtney

Location - Brigg

Costumes: provided own

Contact: via mobile

Times were agreed and we collected the equipment the day before.