Institutional research: music video channels

MTV is a 24 hour entertainment channel, available in the United Kingdom and Ireland. The channel was launched as part of MTV Networks Europe localisation strategy in 1997. The channel was set up to provide audiences with local artists and more relevant content. This meant artists could showcase themselves and their music, marketing themselves to the public and bring in a target audience. However, from 1997 to the present the amount of music videos on the channel have declined, due to the increase in different entertainment shows, including Jackass, Catfish: the TV show and 16 and pregnant, so now they have removed all music and now have launched a new channel, MTV Music, this means that they just show music videos and interviews with artists. 

Vevo is a multinational video hosting service, launched in 2009, it hosts videos syndicated across the web, with Google and Vevo sharing the advertising revenue. 

4Music is a music and entertainment channel in the United Kingdom. The channel launched in 2008, replacing 'the Hits'. It is the only Channel-4 branded channel within 'The Box Plus Network'. The channel launched with an on-screen countdown counting down from ten minutes down to zero. During the countdown, clips from popular music videos were faded through the screen including clips from promotions for the channel.The channel then launched at 7pm with a promotional advert for the channel then fading into "Davina and Steve's 20 Big Ones"; the first song at number 20 being "The pretender" by The Foo Fighters and Kylie Minogue's "Cant get you out of my head" at number 1.