Monday, 9 November 2015

Target audience research- qualitative Focus group

We started creating our music video on Final Cut Pro X, by adding, synchronising and cutting the clips we filmed. The video is not fully finished, however we wanted to gain some feedback before carry on, about what would improve the music video. So we got a group of teenagers aged between 16 and 17, to help with us developing it further.

The questions we asked to the group were:

What do you think of the shots used?
Is there anything that you think we can improve on?

There responses were:

17 year old female: Likes the night shots and how we used the car headlights as lights and how they were some of the most effective shots.

16 year old male: Likes the cut aways to the group and giving it an actual story(narrative) and how he liked the beginning with one of the band members waking up and pressing the alarm because it worked well with the lyrics and how he was singing as he was waking up.

This comment was mentioned by another person in the group, along with the night shots being affective as well.





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