My digipak must follow the codes and conventions so it has a better appeal to an audience. The main reason they are used is to advertise and show their work to the chosen target audience, so they need to follow a certain set of rules so it can sell the the consumer and make the band/ artist more well known. Digipaks can be sold at gigs, festivals and shows, where ever they perform there are always their digipak sold.
All digipak includes the following information:
- Visual image/key to the production
- Band/artist name - allow audience to identify band/artist
- Album title - on main cover and along the spine
- Track list
- Basic background information of the band/artist
- (occasions reviews from companies e.g. NME, News Of The World etc...)
Front Panel - Main image, usually of the artist/band or something that iconic/symbolic of them. Name of artist and album (in big font, to catch audiences' attention).
Spine(s) - Names of artist/band and album, institution.
Back Panel - Usually track list, and printed on in contrasting colours so its readable.
Fold in Panel - Often a image of artist/band, however if its a long fold out, the fold in panel would be a continued from the Front and Back Panel.
Inside Panels - CD, maybe even a booklet. Often images of artist/band or something symbolic/iconic printed inside, behind the discs. There may also be information about the album and quotes by the artist/band written inside the digipak.
Colour Scheme - Usually reflects the mood of album or the genre of the tracks on the disc.
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