Kerrang! is a UK-based magazine devoted to rock music, currently published by Hamburg based Bauer Media Group. It was first published on 6 June 1981 as a one-off supplement in the Sounds newspaper. Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted electric guitar,Kerrang! was initially devoted to the New Wave of British Heavy Metal and the rise of hard rock acts. In the early 2000s it became the best-selling British music newspaper.
I feel this magazine would be a great choice to distribute our advert and digipak, this is because it already has such a large audience base and will be seen by people in our target audience and by people who enjoy and like this genre. With Kerrang being on multiple platforms, for example Kerrang magazine, Kerrang radio, Kerrang.com and Kerrang TV, this means it gives a wide range of opportunities of it being advertised and with it being on so many digital platforms it appeals to the younger target audience. This is what we are trying to cater for and try and grab their attention when making our own advert and digipak.
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