Question 3 from HannahMcMinn
What have you learned from your audience feedback?
"We started creating our music video on Final Cut Pro X, by adding, synchronising and cutting the clips we filmed. The video is not fully finished, however we wanted to gain some feedback before carry on, about what would improve the music video. So we got a group of teenagers aged between 16 and 17, to help with us developing it further.
The questions we asked to the group were:
What do you think of the shots used?
Is there anything that you think we can improve on?
Their responses were:
17 year old female: Likes the night shots and how we used the car headlights as lights and how they were some of the most effective shots.
16 year old male: Likes the cut aways to the group and giving it an actual story(narrative) and how he liked the beginning with one of the band members waking up and pressing the alarm because it worked well with the lyrics and how he was singing as he was waking up.
This comment was mentioned by another person in the group, along with the night shots being affective as well."
This TA research confirmed our choice of lighting for the night shots and was useful. I decided that we should repeat some of these shots in order to maintain this interest.
It was also useful to learn that the TA spotted the links between the lyrics and visuals and that already, they could follow the narrative. I agree with the feedback and believe that the close up on the alarm clock is effective and i think our narrative was clear. Upon reflection, we could have used more of this feedback. I think it would have benefitted the narrative if Courtney had been more voyeuristic and flirty with the band members. This would have developed the idea of her causing disruption ' Todorov' and ensured that the TA fully understood her role.
"According to McQuail it is difficult to define a digital audience. We have to ensure that our Music video and promotion package reached our TA.
One survey recorded youtube, radio and itunes as the most common way teens consume music video.
There was an interesting Guardian article:one concern is the reluctance to pay for music. few buy cd's yet we are making a digipak for which, there seems to be a limited audience.
"They are very reluctant to pay for it (most never having bought a CD) and a large majority (8/10) downloading it illegally from file sharing sites."
The Guardian agree itunes is popular however there are still financial issues.
"A number of people use the music service iTunes (usually in conjunction with iPods) to acquire their music (legally) but again this is unpopular with many teenagers because of the 'high price' (79p per song). Some teenagers use a combination of sources to obtain music, because sometimes the sound quality is better on streaming sites but they cannot use these sites whilst offline, so they would download a song then listen to it on music streaming sites (separate from the file)."
http://www.theguardian.com/business/2009/jul/13/teenage-media-habits-morgan-stanley
We need to consider the use of amazon and youtube. Most people have a playlist on youtube."
This research was really useful and made me consider how my TA were going to access and consume my product. Upon reflection I could have made more use of this. I took the idea of it being on youtube, because of it being such a popular site for the TA to consume music videos and even music. Then moving onto radio, which was thought about because of me choosing Kerrang as a possible distributer and them being owned by Bauer and them having their own radio station so this would be another way in which it can be distributed and heard by my TA. However, I didn't consider and include iTunes onto any of the promotional products, but instead used amazon as a distributer and seller for the song. This was another choice I had and is a worldwide known online store, however, looking back, I feel that iTunes would have appealed to the younger digital audience, where it is more well known and used much more than Amazon.
TA profile and research
What have you learned from your audience feedback?
In November I researched our TA to gain feedback on our rough cut.
"We started creating our music video on Final Cut Pro X, by adding, synchronising and cutting the clips we filmed. The video is not fully finished, however we wanted to gain some feedback before carry on, about what would improve the music video. So we got a group of teenagers aged between 16 and 17, to help with us developing it further.
The questions we asked to the group were:
What do you think of the shots used?
Is there anything that you think we can improve on?
Their responses were:
17 year old female: Likes the night shots and how we used the car headlights as lights and how they were some of the most effective shots.
16 year old male: Likes the cut aways to the group and giving it an actual story(narrative) and how he liked the beginning with one of the band members waking up and pressing the alarm because it worked well with the lyrics and how he was singing as he was waking up.
This comment was mentioned by another person in the group, along with the night shots being affective as well."
This TA research confirmed our choice of lighting for the night shots and was useful. I decided that we should repeat some of these shots in order to maintain this interest.
It was also useful to learn that the TA spotted the links between the lyrics and visuals and that already, they could follow the narrative. I agree with the feedback and believe that the close up on the alarm clock is effective and i think our narrative was clear. Upon reflection, we could have used more of this feedback. I think it would have benefitted the narrative if Courtney had been more voyeuristic and flirty with the band members. This would have developed the idea of her causing disruption ' Todorov' and ensured that the TA fully understood her role.
In October I researched the TA and the influence of digital technology.
I found that:"According to McQuail it is difficult to define a digital audience. We have to ensure that our Music video and promotion package reached our TA.
One survey recorded youtube, radio and itunes as the most common way teens consume music video.There was an interesting Guardian article:one concern is the reluctance to pay for music. few buy cd's yet we are making a digipak for which, there seems to be a limited audience.
"They are very reluctant to pay for it (most never having bought a CD) and a large majority (8/10) downloading it illegally from file sharing sites."
The Guardian agree itunes is popular however there are still financial issues.
"A number of people use the music service iTunes (usually in conjunction with iPods) to acquire their music (legally) but again this is unpopular with many teenagers because of the 'high price' (79p per song). Some teenagers use a combination of sources to obtain music, because sometimes the sound quality is better on streaming sites but they cannot use these sites whilst offline, so they would download a song then listen to it on music streaming sites (separate from the file)."
http://www.theguardian.com/business/2009/jul/13/teenage-media-habits-morgan-stanley
We need to consider the use of amazon and youtube. Most people have a playlist on youtube."
This research was really useful and made me consider how my TA were going to access and consume my product. Upon reflection I could have made more use of this. I took the idea of it being on youtube, because of it being such a popular site for the TA to consume music videos and even music. Then moving onto radio, which was thought about because of me choosing Kerrang as a possible distributer and them being owned by Bauer and them having their own radio station so this would be another way in which it can be distributed and heard by my TA. However, I didn't consider and include iTunes onto any of the promotional products, but instead used amazon as a distributer and seller for the song. This was another choice I had and is a worldwide known online store, however, looking back, I feel that iTunes would have appealed to the younger digital audience, where it is more well known and used much more than Amazon.
TA profile and research
"Our audience is:
- Gender: males and females
- Age: 16 - 24
- Sexuality: hetrosexual
- Regionality: Rural - there is a sense of nature and most shots are to be outside.
- Lifestyle: relationships, college, friends, socialising
- Religion & Ethnicity: any however the MV will largely appeal to only those in the Western culture
- Digital audience with apps, mobile devices"
This shows that my TA hasn't changed through out the making and planning of the music video and is still the same compared to later TA research done. Looking back at this, I can see that my TA will understand the narrative well, with it being relatable for the modern audience. Having this profile meant that I already knew that they would understand the narrative well, however I needed more TA research to back up this theory.
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