Additional research: Adele - Hello music video analysis

I am analysing the music video of Adele's Hello, this video is a different genre to the one I am choosing, however I feel it could give me some inspiration on what to include in my own. This song is full of emotion and about a breakup, this is shown in the video, with its use of extreme close ups of the artists face and her expressions. Using these close ups you can see the love, the hate and the upset she has gone through, there are also extreme close ups of different objects, such as her turning the stove on and putting hot water and a tea bag in a cup, these are everyday tasks, however due to the narrative behind it, it adds more drama and emotion to it. The establishing shot is very interesting, because it starts of as a pull focus on the window frame them slowly focuses on the outside, where it becomes more of a wide shot. It shows the location to where the music video is set and the colours that are being used. It shows that the colour has been saturated, to make it more old style and dull, the saturation still keeps a little colour however it just makes it seems more grey and green. Using saturation makes it more emotional and dramatic, giving it a sense of mystery a bit. Other shots include point of view shots, these are very effective and are used in the memory scenes, when she is thinking back to when her and her partner were together. These show the interaction between the two and it includes the audience to make them see what it was like for her being in that situation. It also shows the other actors anger and happiness in his expressions. This idea could be conveyed into my own music video, the use of the close ups showing the actor or musician performing and them expressing their emotions to the audience or other actor/ musician. Other shots include a wide shot of her singing beside a lake, the uses of effects, such as the wind, makes this shot really effective and shows the pain and loss so much more. It gives a great view of the location, this would be great idea to take into consideration for my own music video. The use of the panning round and in works really well, it makes the video more interesting and would be a great idea to take in for my own music video, it adds drama but can also work if that is not wanted.

The mise en scene is both modern with a hint of old style, because of the run down house and the furniture(set design) combining with the costumes used.This shows that the house has been there for a while along with the furniture, this helps out and works with the narrative of the story. The costumes used are not out there compared to many other female artists, she still keeps her same style, however it seems more mature and works with the song. She breaks conventions and doesn't make herself out to be voyeuristic and make herself sexually appealing to the male audience, she keeps that mature style and breaks what convention is followed when making a music video. The use of the abandoned house could be a metaphor about the artists and her ex lovers relationship, she is the only one who goes back to it, however he left it and isn't going to return.

Blumler and Katz talk about personal relationships as being a way of engaging an audience and what they want to hear more. This can help people relate to it as well, bringing in an audience and those who have gone through the same hurt and pain she has. Using this idea, it has helped the artist herself reinvent herself after being out of the music business for so long and showing the audience and the music business her new self. She has become a more mature woman and still wants to show the hurt and pain from a break up, however also the regret of it.